PCT's A. P. Shah Institute of Technology

This course dives into the dynamic world of Social Media Analytics, equipping learners with the skills to analyze, interpret, and leverage social media data effectively. Participants explore key concepts such as sentiment analysis, trend detection, user engagement metrics, and influencer identification across platforms like Facebook, Instagram, Twitter, and LinkedIn. With hands-on projects and real-world datasets, students learn to use advanced tools and techniques for data collection, visualization, and actionable insights. This course prepares learners to make data-driven decisions and craft impactful social media strategies for businesses and organizations.