Social Media Analytics focuses on collecting, analyzing, and interpreting data generated from social media platforms to gain meaningful insights. This course introduces students to the concepts, tools, and techniques used to analyze user behavior, content, and network structures across social media platforms.
Students will learn how social media data can be used for sentiment analysis, trend detection, influencer identification, audience analysis, and network analysis. The course blends theoretical foundations with practical applications, enabling learners to extract actionable insights that support decision-making in business, marketing, governance, and research.
By the end of the course, students will be able to understand social media data characteristics, apply analytical methods to real-world datasets, visualize patterns and trends, and interpret results to solve practical problems.
- Teacher: Bhuwad Harshali
